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Stand-Up Pouches Step Toward Acceptance
What is the future of flexible packaging? Research firms say stand-up pouches – now used for everything from baby food to motor oil – is the fastest-growing type of flexible packaging. The global market is expected to reach $12bn in 2018 – a growth rate of about 7% a year.
Advances in the materials used in pouches, to the machines making them, and to pouch design are driving some of the growth. Consumer packaged goods makers clearly see the advantages in their lighter weight, and in their aesthetic appeal. Added features, such as spouts, increase functionality and convenience allowing brand owners, in many cases, to charge more and make up for the higher production costs.
However, big issues – recyclability and the slower acceptance in end-markets, such as beverages – have stymied growth in some regions. Europe and North America together have 30% of the stand-up pouch market, compared to Asia-Pacific which comprises 50%, according to Schoenwald Consulting.
But as one speaker at the 2014 Global Pouch West conference said, "Gradual transition is not a bad thing." Dennis Calamusa, president of AlliedFlex Technologies, in a speech about the global marketplace, added that: "We need to have a gradual trip to the future so everyone will do it the right way."
The good news is that there is plenty of room to grow. Speakers at last year's meeting – the first of its kind on the West Coast – demonstrated that innovation is very much alive in materials, construction, and value-added features.
Who Should Attend
Packaging and converting company executives, directors, managers, engineers, marketers and sales professionals
Packaging machinery and material supplier professionals
Consumer packaged goods executives, managers and directors
Market researchers, consultants, analysts and branding experts
Why You Should Attend
Insights & Inspiration: Some of the most talked about innovations in packaging are coming from the West Coast, especially in beverages, track and trace, sustainability solutions and food packaging.
Industry Connections: Develop new relationships and strengthen old ones during our luncheon, reception, and networking breaks.
Solutions: Meet with the industry's leading product and service providers who can help you conquer your current challenges and share best practices during the Exhibition & Networking Reception on Wednesday, December 2nd.