Founder & CEO
Simon Thorneycroft is founder/CEO, Perspective: Branding, an independent, branding & packaging design firm based in the San Francisco Bay Area with a proven record of success working with snack food & beverage brands. The firm delivers brand strategy through commercially successful brand packaging design that challenges the category.
Simon, began his career in London working for Landor. He worked on corporate identity, retail environments and ultimately consumer packaging where he has spent most of his career. In 1999 Simon moved to Landor San Francisco, where he led creative teams for Pepsico International, Suiza foods and Frito-Lay North America business. In 2003 Simon relocated to Spain as Creative Director in Landor's Madrid office. And, in 2005 Simon left Landor to found Perspective: Branding.
Simon brings a unique global perspective to all his projects blending strategy with design to create powerful brands including: Pepsico, Campofrio, Kraft, Danone, United Bisuits, Telefónica, Suchard, Milka, Suiza Foods, Nestlé, Royal Numico, Knorr, Mike’s Hard Lemonade, Mission Foods, Wise Snacks, Whitewave Foods, Sugar Foods, Dymatize Nutricion, Ooma Telo and Chevron.