Owner & CEO
Tahoe Trail Bars
Wes King is the owner and CEO of the Tahoe Trail Bar. Within the company King oversees strategic business planning, operations, logistics, consumer and retail marketing initiatives and finance. The Tahoe Trail Bar is a plant-based, vegan, gluten free offering of energy bars. Our mission is to connect people to the outdoors by providing great tasting fuel. King holds a BA Communications from Wake Forest University.