John Kalkowski, Conference Director, Packaging Strategies/Global Pouch West
John Tansey, VP Operations, Happy Family Brands
Happy Family Brands has a unique business model. They are an Organic Foods Manufacturer, but they do not own facilities or machinery. Their assets are their brand, their relationships, and their ability to leverage partnerships in innovation and execution. In January of 2016, Happy Family Brands launched the first transparent spouted pouch in the Baby Food Category. They transcended popular practice and included the ingredient inclusion on the package as part of the transparency story, and they provide detailed information on their ingredient sourcing through their website Happyfarms.com. As part of their founding mission, Happy Family Brands has always been focused on Social Responsibility. Sustainability is a core tenant of their business practices. This session gives a summary of the Clearly Crafted product launch, examines relationships in manufacturing, and asks for partnership in changing the impact of climate change on our children’s future.
Isobar (formerly Forbes Consulting)
With different attitudes, behaviors and shopping habits for food, Millennials are challenging everything that food manufacturers and marketers have known to be true. Although marketers tend to lump all Millennials together, recent Isobar research identifies three distinct subgroups regarding health and food and the emotional drivers for each of these segments. A deeper understanding of these segments can help fuel successful innovations in food products, packaging and marketing.
Doug Brownfield, Strategic Business & Marketing Manager, Ampacet Corporation
To break through the ‘sea-of-sameness’, a growing trend in pouches is to create additional sensory features that pull the consumer closer the brand. Sensory features like Texture and Fragrance which are extruded into the polymer structure of pouches create the opportunity to further engage the consumer. From a new synthetic paper feel to snakeskin like textures to soft touch textures; an exploration of new pouch textures, fragrances and color effect innovations.
Kristin Heist, Director of Strategy Practice, Continuum
Great packaging changes often look deceptively simple. But, like an iceberg, there is always a lot going on under the surface. Design, engineering, and marketing teams must work together to bring new concepts to market. The most successful packaging innovations occur when they are fueled by consumer insights and employ a cross-functional team, working through the process concurrently. Global innovation design firm Continuum will share the story of its collaboration with Daisy Brand, for whom it designed the Daisy Squeeze sour cream pouch—the dairy industry’s first inverted foil pouch.
Sean Kreidler, Research Manager, Euromonitor International
In recent years fast moving consumer goods have made strong advances across Latin America, affording packagers with solid volume growth prospects. Of late, stagnant economies and increased competition are some of the current challenges impacting the region. This session will focus on - Where do growth opportunities exist in the underlying product industries and retail channels? What successful strategies best adapt to evolving consumer demand? How do Latin America’s pouch prospects compare to other regions?
Felipe Sixto, Director of Sales & Marketing, Sixto Packaging
Learn why flexible pouches are freezing out the competition in the retail frozen foods section. With improved barrier properties, microwave steam perfing, plenty of space for graphics and product information, and stand-up capability for better display, pouches continue to make inroads, especially with frozen fruits and vegetables.
Steve Mulder, OEM Packaging Segment Leader, Rockwell International
Smart manufacturing is driving new opportunities for manufacturers as they look to optimize their operations. As end users pursue smart manufacturing, they need OEM partners that create smart machines and equipment that easily integrates into a facility, provides access to information and enables agile reaction to changing market demands. Join us to learn how leading machine and equipment builders are capitalizing on this opportunity.
Matthew Wright, CEO and Co-Founder, Specright
Accurate packaging specifications enable any supply chain to function faster and effectively, while inaccurate specifications impact logistics, transportation, speed to market, responsiveness to recall/failure, etc. Learn how codifying packaging specification can help drive cost reductions/efficiency across your value chain.
The sustainability of flexible packaging is a continuing concern for the packaging industry. This panel of industry experts will present some of the latest advances in films and recycling and discuss the potential of this rapidly growing packaging segment from the perspectives of suppliers and users.
Moderator: Brad D. Rodgers, Packaging R&D Director for Discovery & Sustainability, PepsiCo Foods
Gary Robinson, Director of Business Development, Formable Papers North/South America, BillerudKorsnas
Derrick Lawrence, Director of Packaging Development, Seventh Generation
Malcolm Cohn, Director of Sustainability, Accredo Packaging
Exhibition & Networking Reception