November 15, 2018
Registration Opens - Kachina Foyer
7:00 - 8:30 AM
Continental Breakfast - Top of the Rock
8:30 - 8:45 AM
Opening Remarks, General Sessions - Kachina Ballroom
John Kalkowski, Conference Program Director
Editor-in-Chief Packaging Strategies
8:45 - 9:30 AM
Employing Consumer Research To Create Optimized Packaging
Carrie Arndt, Senior Research Executive, MMR Research Worldwide, Inc.
9:30 - 10:00 AM
Hershey’s Path to Packaging Innovation
Hershey has long been known for its chocolate bars wrapped in foil and covered by a brown paper sleeve with silver lettering. But things are changing as the confectionery giant has taken steps to gauge the trends in the candy market and translate customers’ changing needs to advances in the company’s packaging. Hershey’s packaging development manager at its production facility in Mexico relates how the company is staying in touch with its consumers and how they put that information to use in developing innovative packaging, especially in the area of pouches.
10:00 - 10:30 AM
PR 101: How Public Relations Can Drive New Opportunities in Packaging
Public relations should be a key component to your overall sales marketing communications program, as it’s a great strategy to help promote your brand, company and products to your target audiences. When executed correctly, PR is a driver to supporting business goals and increasing sales. So, ask yourself, how effectively are you using PR right now to back your brand, support your sales efforts and achieve your marketing goals? This seminar will validate the rationale behind a PR program, offer up how PR content can be repurposed across many channels, present and analyze sound public relations tactics and demonstrate how PR can start creating new business opportunities today.
10:30 - 11:00 AM
Networking Break - Kachina Patio
11:00 - 11:30 AM
Explaining the Drivers in Packaging Industry Consolidation
Utilizing proprietary research for over 17 years, Tom Blaige will discuss the impact of global consolidation on the plastics and packaging industry. As discussed in the Blaige proprietary “Seventeen Year Plastics and Packaging Mergers and Acquisitions Consolidation Study,” on average, 69% of 2001’s top 50 plastics and packaging companies in each sector have undergone change of ownership or been eliminated over the past 17 years. Tom will reveal valuable strategies designed to help company owners understand how to navigate and succeed in today’s mergers and acquisitions environment.
11:30 - 12:00 PM