November 15, 2018
Registration Opens - Kachina Foyer
7:00 - 8:30 AM
Continental Breakfast - Top of the Rock
8:30 - 8:45 AM
Opening Remarks, General Sessions - Kachina Ballroom
John Kalkowski, Conference Program Director
Editor-in-Chief Packaging Strategies
8:45 - 9:30 AM
Employing Consumer Research To Create Optimized Packaging
Flexible packaging innovation is driven by market demand, but getting ‘ahead of the curve’ requires identifying needs before the market reacts – tapping into consumers at point-of-use and in time-of-need. Consumer research is key to recognizing and exploiting opportunities before they go mainstream. From capturing unanticipated use occasions to identifying sustainability claims that drive purchase intent, research delivers a road map for optimization, tailored to product and brand.
9:30 - 10:00 AM
Strategically Communicating Your Sustainability Story
You’ve got a great story to tell, but no one seems to be listening. How do you get the audience’s attention and communicate your message so that they’re motivated to buy products sold in your packaging? Bob Lilienfeld has 40 years of experience in marketing and communications, with the last 25 years focused on packaging. Using his “yin and yang” philosophy of communications, he’ll share both his experience and expertise so that you can motivate consumers to both accept and prefer your packaging offerings.
10:00 - 10:30 AM
PR 101: How Public Relations Can Drive New Opportunities in Packaging
Public relations should be a key component to your overall sales marketing communications program, as it’s a great strategy to help promote your brand, company and products to your target audiences. When executed correctly, PR is a driver to supporting business goals and increasing sales. So, ask yourself, how effectively are you using PR right now to back your brand, support your sales efforts and achieve your marketing goals? This seminar will validate the rationale behind a PR program, offer up how PR content can be repurposed across many channels, present and analyze sound public relations tactics and demonstrate how PR can start creating new business opportunities today.
10:30 - 11:00 AM
Networking Break - Kachina Patio
11:00 - 11:30 AM
Explaining the Drivers in Packaging Industry Consolidation
Utilizing proprietary research for over 17 years, Tom Blaige will discuss the impact of global consolidation on the plastics and packaging industry. As discussed in the Blaige proprietary “Seventeen Year Plastics and Packaging Mergers and Acquisitions Consolidation Study,” on average, 69% of 2001’s top 50 plastics and packaging companies in each sector have undergone change of ownership or been eliminated over the past 17 years. Tom will reveal valuable strategies designed to help company owners understand how to navigate and succeed in today’s mergers and acquisitions environment.